Oleh :
Dahri Tanjung, Agit Kriswantriyono, Yeti Lis Purnamadewi, Didik Suhardjito and Yulia Puspadewi Wulandari.

Tahun Terbit : 2024

Village development is an inevitability and increasingly important in the Indonesian economy. However, various obstacles still hinder the village from being far behind. One thing expected to drive village progress is the development of innovations suitable for villages. This research tries to analyze the role of innovation in village development in several village areas in West Java. This research uses a survey method utilizing primary and secondary data. Meanwhile, the data analysis uses LQ and SLA. The results show that the food crops, horticulture and fisheries are primary sectors with several superior commodities. Innovation in the use of natural resources and the development of superior commodities plays a vital role in village development. The ability of rural communities and businesses to successfully adopt innovations depends on their connectivity capabilities to other regions. The most important is proximity to knowledge network access in, and knowledge spillovers from, urban areas. The obstacles that occur precisely in this case, knowledge of human resources, capital, and network access, still need to be improved. Various innovations that are expected to accelerate the village economy are increasing productivity, quality, and added value, as well as differentiation of superior products and utilizing information and digital marketing.

Keywords : economic acceleration; innovation, agricultural development; resource management, digital marketing.

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