Oleh :
Sumardjo, Adi Firmansyah, Leonard Dharmawan, Cecep Darmawan, Nana Kariada Tri Martuti, Heni Nuraeni Zaenudin and Inaya Sari Melati.

Tanggal Terbit : 04 March 2026

Communication and innovation perception play interconnected roles in shaping farmers’ adoption of IoT-based smart farming technologies. This study examines how communication strategies and institutional support influence innovation percep tion and adoption behavior among smallholder farmers. By positioning communi cation as a central explanatory mechanism, the analysis explores how information is interpreted, trusted, and translated into sustained technology use. A quantitative approach using PLS-SEM was applied to survey data collected from 200 farmers in West Java, Indonesia. The results indicate that communication exerts a strong direct influence on both innovation perception and adoption, while institutional support affects adoption primarily through its influence on perception. These findings con tribute to communication-based innovation theory by highlighting perception as a key mechanism in the smart farming adoption process. From a practical perspective, the study underscores the importance of farmer-centric, peer-amplified, and value oriented communication strategies supported by coherent institutional frameworks. Adoption policies should integrate communication, capacity building, and financial facilitation to support digital transformation in agriculture.

Keywords : agricultural digital transformation, communication strategies, innovation perception, institutional support, IoT-based smart farming, technology adoption.

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